Free Marketing Resources

Google Business Profile is your most powerful tool for organically bringing more potential renters to your property. This detailed eBook will walk you through how to optimize your listing to increase your visibility and ranking.

Struggling to fill vacancies and retain residents? We’ve got you covered. Download our free guide packed with proven strategies to maximize occupancy, boost your bottom line, and create a thriving apartment community.

Even with a lean marketing team and strict budget, Gray Lane was able to easily create and launch 9 new apartment websites within a few months for new assets his company acquired. Learn about his first-hand experience with Swifty by downloading this case study.

Struggling to come up with social media captions? Get your free copy of our ready-made social media calendar, complete with two weeks worth of captions for your property. All you need to do is add an image and publish it to your account!

Get your hands on a FREE PDF with 60 resident event ideas for your apartment community, guaranteed to help you brainstorm unique events and show resident appreciation in new and exciting ways.

Need some new ideas for your social media posts? Freshen up your feed while increasing your engagement with 101 days worth of social media content for your apartment community. This free PDF is guaranteed to keep your feed unique and engaging.

Effortlessly create professionally branded email signatures for yourself and your entire property team with a few clicks of a button using our Email Signature Generator!

Struggling to come up with social media post ideas for your property? Use our free PDF with 30 days of killer social media content, guaranteed to keep your feed fresh, unique, and engaging each day of the week.

One of the first steps to any multifamily marketing campaign is to strategize your social media posts. Plan out your posts and hashtags day by day with our handy content calendar template

Learn six steps to crafting social media content that blows up. This social media for apartments formula offers a clear guide you can refer to again and again for all types of multifamily content you’re looking to amp up.

Headlines that catch your resident’s attention and inspire them to click is not easy, especially in an online space that is flooded with content. Create engaging, SEO-friendly headlines using this simple step-by-step guide.

There is more to a brand than just a multifamily logo and a defined apartment marketing strategy. Wondering where to start with your property? Download our free Multifamily Branding Guide to learn the three keys to success.

The first step in creating your buyer personas is to conduct interviews with current and prospective residents. Get to know your target demographic to hone your marketing efforts with these 15 questions.`

The key to a successful multifamily marketing is strong content, written to a specific audience. With our Multifamily Persona Worksheet, you will learn how to develop resident buyer personas that speak to your residents’ needs.

Tired of your property not appearing in search results? This guide offers simple steps and expert hacks to increase your multifamily SEO efforts and apartment lead generation

Our development team put together an easy-to-follow checklist that outlines all the main components of ensuring your multifamily website is accessible and meets all ADA compliance for apartments standards.

Use this quick self-questionnaire to determine how accessible your current website is and identify problem areas that need improvement. You’re just a few minutes away from knowing the compliance level of your website.

People with disabilities need to be able to navigate and understand your multifamily website. This guide shows you how to make your apartment web design more accessible in just 5 steps!