Meet Emily, the Multifamily Website Chatbot Built for Apartment Communities

Renters ask questions at every hour. Emily helps apartment communities respond with current property information, capture the prospect’s details, and move the conversation to the leasing team when a person should take over.

Emily is included with every Swifty website at no extra charge.

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Give Renters a Useful Answer While Interest Is High

Current property answers, day or night

Emily can answer common questions using the information available for the property, including floor plans, amenities, pet policies, fees, office hours, specials, and neighborhood details. Clear answers help a prospect decide what to explore next without waiting for the leasing office to open.

Laptop showing an apartment website with the Emily chatbot widget open

Capture the Conversation and the Next Step

Give your leasing team the context

When a renter is ready to continue, Emily can collect contact information and the prospect’s preferred next step. The leasing team receives the conversation and can follow up with the context the renter already shared.

Emily helps the team respond sooner, keeps common questions from becoming dead ends, and hands the conversation to a person when human follow-up is needed.

Emily virtual leasing assistant chat window with options to get prequalified, explore floor plans and ask about pets

Built for Multifamily Websites

Not a generic support script

Emily works inside the Swifty website system, so the experience can use the property information already connected to the website. She is designed for the questions apartment shoppers ask.

The property team remains responsible for keeping its website information current. Emily can only answer from the information available to her.

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Phone showing the Emily chatbot answering a floor plan question over a 3D floor plan

Included With Every Swifty Website

Support more renters in their preferred language

Emily can reply in English, Spanish, Portuguese, or German and match the renter’s language when it is supported.

Swifty handles setup for Swifty websites. There is no separate chatbot add-on required before a property can use her.

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One connected experience

One Emily for Prospects and Property Teams

Prospects use Emily on the property website. Property teams use the Emily workspace inside the Swifty dashboard. Both sides rely on the same current property information.

For apartment shoppers

Helpful answers while interest is high

Emily answers common questions, helps renters explore the property, captures contact details, and directs them toward the configured tour or contact process.

For property teams

Review activity and keep Emily accurate

Inside the Swifty dashboard, teams can review Conversations and Analytics, work with Contacts, maintain the Knowledge Base, and manage Settings.

The public chatbot and property team workspace are two sides of the same Emily experience.

Questions About Emily

What can Emily answer?

Emily can answer common renter questions using current property and website information, including floor plans, amenities, policies, fees, office hours, specials, and neighborhood details.

Can Emily capture a lead?

Yes. Emily can collect contact information and the prospect’s preferred next step, then pass the conversation context to the leasing team for follow-up.

Does Emily book tours on her own?

Emily can guide a renter toward the property’s connected tour or contact process. The exact next step depends on the systems and links configured for that property.

What can our property team manage?

Property teams can review Conversations and Analytics, work with Contacts, maintain Emily’s Knowledge Base, and manage Settings inside the Swifty dashboard.

Is the property team’s Emily workspace separate from the website chatbot?

They are two connected experiences. Prospects use Emily on the website, while property teams use the dashboard workspace to review activity and keep the information behind Emily current.

Which languages does Emily support?

Emily can reply in English, Spanish, Portuguese, or German.

Is Emily an extra-cost add-on?

No. Emily is included with every Swifty website at no extra charge.

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