Google Ads management
Get More Qualified Traffic Without Wasting Budget
We build, monitor, and optimize every ad so your communities show up where high-intent renters are searching, at the moment they are ready to take action.
About $48 per lead across 62 Swifty-managed apartment communities, October 2025 to September 2026.
Results
Numbers Don’t Lie
About $48 per lead, about half the industry average
Our Google Ads deliver about $48 per lead: calls, tour requests, contact forms, and completed applications. That is about half the $99 average cost per lead for apartment and rental search ads.
Swifty: Google Ads results across 62 apartment communities, October 2025 to September 2026. Average: LocaliQ 2026 search advertising benchmarks, apartments and rentals. Your results could differ.
Why Swifty
Why Property Managers Let Swifty Handle Their Campaigns
- No wasted ad spendWe don’t “set it and forget it.” Every campaign is monitored and refined to cut waste and focus your budget where it matters.
- A dedicated campaign managerYou work with a real person who gets to know your properties and goals and optimizes accordingly.
- Multifamily-specific strategyCampaigns built to drive more qualified clicks and more signed leases.
- Reporting you can readTrack campaign performance, cost per lead, and conversions in your dashboard.
- On-demand controlTurn campaigns on or off when needed, promote specific floor plans, adjust for seasonality, and scale across your portfolio.
- Google’s data at your fingertipsWe use Google’s audience and intent signals to reach renters actively searching in your market.
Case studies
Real campaigns. Real communities.
A suburban DFW community earned a 16.2% click-through rate at $1.05 per click.
A Mid-Cities DFW community earned an 8.8% click-through rate at $1.61 per click.
Pricing
Simple, Per-Property Pricing
The same price at every unit count.
$200/mo
per property, plus $250 one-time setup
- Campaigns built and run by a dedicated campaign manager
- Ongoing optimization and reporting you can read
- Current floor plan pricing flows into your ads through PriceSync Pro, at no extra charge
- Ad spend is separate, with a $500 monthly minimum
- 20% of ad spend covers media buying and ad placement
Google Ads Questions
How much does Google Ads management cost?
$200 a month per property plus a $250 one-time setup. Ad spend is separate, with a $500 monthly minimum, and 20% of ad spend covers media buying and ad placement.
Who runs my campaigns?
A dedicated campaign manager who gets to know your properties and goals and keeps optimizing your campaigns.
Can I pause or change my campaigns?
Yes. Turn campaigns on or off when needed, promote specific floor plans, and adjust for seasonality.
Do my ads show current pricing?
Yes. Your current floor plan pricing flows into your ads through PriceSync Pro, which updates daily, at no extra charge.
How do I see results?
Your dashboard shows campaign performance, cost per lead, and conversions in plain numbers.
Ready to drive more leases with smarter ads?
Let Swifty handle the strategy, setup, and optimization, so you can focus on your residents.
