How to Wow Your Residents With Beautiful Multifamily Websites
Websites can be daunting. For many multifamily properties, the line between beautiful design and functionality seems to be a hard one to balance. We’re here to simplify it for you. Let’s talk about the five keys to apartment website designs:
1. Responsive Apartment Website Designs
Nearly 40% of websites are now viewed on mobile devices. Responsive design means that your site will adjust to different screen sizes. Developers add screen size breaks where the apartment website designs shift, restack, and change to suit the corresponding screen. For example, many mobile sites have a navigation button instead of a navigation bar to allow more space for content.
It’s important for your layout to be responsive across all types of devices. Whether you work with an agency or develop your website in-house, your site should include a lead-optimized and mobile-responsive design that is guaranteed to enhance the user experience.
2. Featured Photos
Making your resident feel at ease is essential to landing the lease. Designers use images to make the user feel comfortable. The pictures should help your resident envision their life at your multifamily property. The images should be of high quality and have people interacting with your space. This will help your prospect relate better to your property.
Photos help change property features from facts into personal benefits for the prospective resident. People relate to experiences, not data, and photography portrays experiences in a most relatable manner. People see themselves living at your property.
3. Well-Structured Hierarchy
Hierarchy helps a user digest a page from general to specific information. Multifamily web developers create hierarchy through tools such as website navigation, font size, and spacing. Successful hierarchy guides the user to their desired information through intuitive categories.
Your apartment website design team should focus on creating clean lines, contemporary design, clear subheadings, and consistent menus to make it easy for residents to navigate and receive the information they need to make a purchasing decision.
4. Blog, Blog, Blog
The primary goal of your site should be to provide the necessary information for your potential resident to help them make an educated leasing decision. This means creating a specific buyer persona and content to satisfy their needs. This apartment marketing approach brings potential residents to your site and gives you an opportunity to gain leads.
5. Balance Design With Apartment Marketing
Building an apartment website design that serves as a functional extension of your property requires a balance between design that pleases aesthetically, while still servicing the user’s needs. Consider the following questions:
- Are things easy to find?
- Does the content make sense?
- Are there places to capture leads?
- Is the website optimized as an apartment marketing tool?
- Are there ways for leads to find what they want and progress down the apartment marketing funnel?
- Are sales getting the information they need?
A website without these components is no more than a glorified digital multifamily brochure. These components without a website? Useless.
Your apartment website design should focus on SEO from the ground up, with best practices in place to improve search rankings. Plus, a tracking system should be built into the site to monitor traffic and conversions.
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