Google’s search algorithm is evolving. Renters are getting more specific. And the multifamily websites that win in 2025?
They’re the ones showing up for the right searches, in the right places, with renter-first content.
That’s exactly why we built Hyper-Effective Local Pages (AKA H.E.L.P.)
What Is H.E.L.P.?
H.E.L.P. is Swifty’s proprietary SEO tool built to help your property rank in local Google search results by creating pages specifically designed around how renters actually search.
Each H.E.L.P. page is a fully built, AI-generated landing page focused on a single, high-intent search phrase such as:
- “Apartments near downtown Raleigh with washer/dryer”
- “1-bedroom apartment near UNLV under $1,500”
- “Pet-friendly apartments near hospitals in Denton”
Instead of stuffing general keywords onto your homepage or blog, H.E.L.P. creates individual pages tailored to one topic, one search, and one type of renter intent — making it much easier to rank in Google and convert the traffic once they land on your site.
Each Hyper-Effective Local Page includes:
- A localized headline targeting the exact search phrase
- AI-written, renter-focused content that mirrors how people talk and search
- A short description of your property, its offerings, and why it fits that query
- Available floor plans that match the renter’s search intent, dynamically pulled from your inventory and updated in real time with current pricing
- Calls to action that guide users to your floor plans or leasing funnel
- A layout built for mobile speed and engagement
And unlike traditional SEO efforts that require constant rewrites and manual formatting, H.E.L.P pages are created, structured, and optimized automatically using Swifty’s AI engine.
How the H.E.L.P. Process Works
This tool was built to save you time and money on your multifamily SEO strategy.
- Book a quick meeting with us for a demo and to onboard the tool.
- Log into your new H.E.L.P. dashboard and turn on page creation with a single click.
- H.E.L.P. immediately begins to create fully built, AI-generated landing pages with content, keywords, CTAs, and page structure optimized for SEO.
- Every time a page is ready to go live, you will receive an email with a link to the unpublished page where you can review and click ‘Approve’.
- Pages are then launched and indexed automatically — with nothing else needed from your team.
- As renters type in location-specific searches, your property will begin to come up.
- Start seeing results (increased organic traffic and conversions) within as little as three weeks.
This isn’t SEO you have to babysit. It’s built to run in the background, quietly pushing your site up the rankings.
The Impact Users are Seeing on Their Multifamily SEO
This new multifamily SEO tool isn’t theoretical — it’s already working for properties across competitive markets.
Here’s what some users have seen within the first 60–90 days:
📈 +254% increase in organic impressions
🔍 84 ranked keywords in under 2 months
📊 53% increase in organic traffic
📍 Consistent placement in local map packs for high-intent renter searches
📅 Pages going live daily and compounding traffic over time
Whether they were struggling to stand out in a saturated market or simply looking to drive more direct leads, H.E.L.P. gave them a fast, scalable SEO solution with real performance — and zero guesswork.
H.E.L.P. Works with Any Website
One of the best aspects of H.E.L.P.? You don’t need a Swifty-built site to use it.
We designed H.E.L.P. to be flexible and platform-agnostic—meaning we can implement it on virtually any property website, whether you’re using Entrata, Yardi, ResMan, a custom CMS, or something else entirely.
There’s no redesign, no rebuild, and no disruption to your existing site. We simply layer H.E.L.P. pages into your current domain, integrating seamlessly with your site structure, branding, and lead flow.
It’s everything you’d expect from a modern SEO solution — without the commitment of switching platforms or agencies.
And because each H.E.L.P. page lives on your domain, the long-term value stays with your property. The traffic is yours. The SEO equity is yours. The control is yours.
Why H.E.L.P. Matters for Multifamily SEO Now
H.E.L.P. isn’t just a short-term SEO play — it’s built to align with where Google is headed.
Recent changes to Google’s algorithm place even more weight on helpful, localized, user-first content. That means pages that are specific, fast-loading, and written in natural, renter-friendly language are more likely to rank.
That’s exactly what H.E.L.P. was designed to do.
- AI-generated content that speaks to local intent
- Structured pages built for mobile-first performance
- Custom floor plan modules and dynamic pricing
- Internal linking optimized for SEO crawl paths
Want to understand how Google’s March 2025 update affects multifamily sites? We broke it all down in this blog.
While most websites are still trying to retrofit old strategies, H.E.L.P. is already built for what’s next.
Ready to See What Happens When You Get H.E.L.P.?
Whether you’re marketing a brand-new lease-up or trying to boost visibility for a stabilized asset, H.E.L.P. gives you the SEO advantage most multifamily sites are missing.
