Multifamily marketing is fueled by data — renter contact information, lead activity, pricing, analytics, and integrations across multiple platforms. With technology being central to leasing and operations, how that data is protected matters just as much as how it’s used.
That is why Swifty recently became SOC 2 Type II certified — validating how we protect, manage, and monitor client data across our platform.
What SOC 2 Actually Means
SOC 2 (System and Organization Controls) is an independent audit developed by AICPA (American Institute of Certified Public Accountants) that evaluates how a SaaS company handles data across 5 key areas: security, availability, processing integrity, confidentiality, and privacy. It’s not a badge you buy — it’s earned through documented processes, controls, and ongoing verification.
For multifamily teams, this means your marketing technology provider has proven they take data protection seriously at every level.
Why This Matters for Owners & Managers
Multifamily operators manage sensitive information every day, including:
- Prospect and resident contact data
- Leasing activity and conversion insights
- Pricing and availability information
- Integrated tools tied to advertising, websites, and property systems
If that data isn’t handled properly, it introduces risk — not just technical risk, but operational and reputational risk.
SOC 2 certification helps reduce that risk by ensuring:
- Strong internal access controls
- Secure system architecture
- Consistent monitoring and accountability
- Clear processes around data handling and protection
This is decided by 6-12 months of third-party assessment of processes.
Compliance Is Becoming the Baseline in Multifamily
More ownership groups, asset managers, and enterprise portfolios now require SOC 2 compliance before approving vendors. It’s no longer a “nice to have” — it’s quickly becoming table stakes for modern multifamily technology partners.
Having SOC 2 certification removes friction during vendor reviews and gives internal teams confidence that the tools they rely on meet industry-recognized standards.
The Bottom Line
Multifamily marketing platforms don’t just drive traffic and leases, they handle real data that impacts real people and real portfolios.
SOC 2 certification isn’t about checking a box. It’s about ensuring growth, innovation, and performance never come at the expense of security — and giving multifamily teams peace of mind that their technology partner meets today’s standards.
