Branding & Design
How AI Is Reshaping Apartment Search — and What It Takes to Be Recommended
Apartment search is evolving. While traditional search engines still play a major role in renter discovery, AI platforms like ChatGPT, Gemini, and Google’s AI Overview are increasingly becoming how prospects find, compare, and evaluate properties. Instead of scrolling through listings, renters are asking AI direct, high-intent questions: The question for operators isn’t whether AI traffic […]
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SEO/GEO
Google Business Profile for Multifamily: What Matters in 2026
Apartment search is evolving. While traditional search engines still play a major role in renter discovery, AI platforms like ChatGPT, Gemini, and Google’s AI Overview are increasingly becoming how prospects find, compare, and evaluate properties. Instead of scrolling through listings, renters are asking AI direct, high-intent questions: The question for operators isn’t whether AI traffic […]
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