ILS cost calculator
Use the numbers from your last few months for one property. Nothing you enter is saved or sent anywhere.
How to read your results
The calculator compares what you spend on listing sites per signed lease with the list price of a Swifty website plus Search360 for a property your size. The break-even number is how many leases a year owned search would need to bring in, at your current cost per lease, to cover its own cost.
It is a starting point, not a forecast. Every market is different, and most properties keep some listing-site spend while owned search grows.
Questions We Hear a Lot
What makes a multifamily website “high-converting” in 2026?
High-converting apartment websites are built for speed, clarity, and intent. They answer renter questions immediately, load fast on mobile, surface availability and pricing clearly, and guide visitors toward tours and applications without friction. In 2026, conversion also depends on being AI-readable, not just visually appealing.
How much does Swifty cost?
Apartment websites start at $99/mo per property (priced by unit count) plus a one-time setup. Search360 is $399/mo, and Google Ads management is $200/mo plus ad spend. See all pricing.
What kind of online or live support is available?
The easier question to answer is, “What kind of support isn’t available?” because our team is ready to help you no matter what issue you have! We offer live chat on our website and within the admin area of each of our client portals, as well as an easy-access ticketing system within your portal. In addition, we are constantly adding to our online knowledge base so you can get answers and help with the most common questions we receive.
How does a property website help reduce reliance on ILS platforms?
A strong property website attracts renters earlier in their search journey through organic search, hyper-local pages, and AI recommendations. As direct traffic and branded searches increase, properties can shift budget away from high-cost ILS leads and toward owned channels that compound over time instead of resetting every month.
How often is the Swifty CMS platform updated?
Our code base is constantly updated and maintained, ensuring you get the best experience possible.
Want a second opinion on your numbers?
We will walk through your results with you and look at where owned search could take over from listing sites.
