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How to Reduce Your Multifamily ILS Spend in 2027
A signed lease costs about $88 through SEO. Through an ILS, about $1,005. That gap comes from Reach by RentCafe, which tracked 261 apartment communities over three months. Same properties, same window. SEO delivered 144% more leases at a cost per lease about 91% lower. While this study is from March 2023, it points in […]
